Google Plus Unveils Business Pages

Google Plus Unveils Business Pages

Danny Sullivan covered the story over on Search Engine Land. Initially, when Google+ launched, it seemed as if anyone could own a page. In July, however, Google started deleting pages that clearly belonged to businesses.

Social Media Fights Eye-tracking Golden Triangle

Matt McGee over at Search Engine Land reviewed an eye-tracking and clicking study conducted by Mediative, formerly known as Enquiro.

Google Acquires Apture, Katango

We’ll start with Katango.

Should You Move Your Site to HTML5?

Before I dive into this topic, you need to be aware that not all browsers fully support HTML5. In fact, as Kerry Dean notes in an article for Search Engine Land, to date, none of the popular Internet browsers fully support all of the features and codes in HTML5. But there are certainly degrees of support, and for all of the popular browsers (even Internet Explorer), those are growing

Yahoo Alters Search Page Layout for Holidays

It’s been a long time since I’ve even thought about preparing a holiday feast, but I know friends for whom it just wouldn’t be a real celebration without inviting friends and family over for a big meal. So when I saw Matt McGee’s article on Search Engine Land about the changes Yahoo made to enhance the user experience of searchers looking for recipes, I knew I had to try it out.

Microsoft AdCenter Now Supports Negative Exact Match

Crosby Grant reported on the news for Search Engine Land.

Yahoo Site Explorer Merged With Bing

The death of Yahoo Site Explorer has even inspired a eulogy over at SEOMoz by Michael King, to say nothing of write-ups at Search Engine Watch and Search Engine Land, among other places. The tool was born in September 2005.

Reduce Shopping Cart Abandonment This Holiday Season

SeeWhy recently quoted a Forrester report on the top five causes of shopping cart abandonment. These included too-expensive shipping and handling; not being ready to purchase the product; a desire to compare prices on other sites; the product’s price being higher than the shopper was willing to pay; and a desire to save products in the cart for later consideration. While you may not be able to address all of these issues, you can address many of them (and others) with proper shopping cart design and layout