A Washington Post video reported that China’s Alibaba is preparing to make a bid for all of Yahoo.
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Yahoo`s Biggest Worry: Alibaba, or Facebook?
Danny Sullivan at Search Engine Land provides a comprehensive report of what appears to be going on. It’s well worth reading if you enjoy drinking your egg nog flavored with a dose of real-life irony. I kept shaking my head, wondering what the folks at Microsoft were thinking
Bing Turns Grinch for Cyber Monday
Memorize and Make Use of Keyboard Shortcuts Shortcuts are a great way to increase efficiency and save time. Google+ has some shortcuts of its own that you can learn and employ while using the social network, so getting to know them from the start is beneficial. For example, you can hit Tab and Return to finish a comment, hit Q to jump to the chat feature, hit K to scroll up a post, and much more.
Tips for Google+ Beginners
Google has been making posts on the progress of their cleanup once a month since September.
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Google Shuttering Knol, Wave, Other Products
Cyber Monday is the day after the long weekend, when those of us in the US get back to work. We point with pride to our reputation for productivity, but few of us can resist the call of high-speed Internet access at the office to goof off at least a little bit. On Cyber Monday, though, we productively focus our goofing off on online holiday shopping.
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Cyber Monday May Break Records
As with the previous article, I’ve drawn these tips from the very awesome infographic created by Monetate and picked up by Search Engine Land. While the earlier tips focused specifically on shopping cart features, in this article I’ll be looking primarily at aspects of your website that shoppers will find before they even get to the first page of your cart.
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More Tips to Reduce Shopping Cart Abandonment
Up until last week, searchers could use the plus sign on Google to tell the search engine that particular terms must be on the page for which they’re searching. For example, if I wanted to search for craft magazines that mention crochet, I could put [magazine +crochet], without the brackets, into the search box
Google Drops Plus Sign from Search Operators
In its AdWords blog, Google reveals that it has started placing a Why these ads? link on Google search results and Gmail. With the few experiments I did, I determined that it does not show up all the time, even if you’re logged in; it probably just hasn’t reached my area yet
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Google Lets Users Choose Their Ads
Livestand, a free magazine available only on the iPad currently, will pull from Yahoo’s website and other publishers to deliver content to suit each user’s interests. Yahoo noted that that Livestand currently includes more than 100 popular titles and topics, including content from…ABC News, Bonnier (Parenting), Forbes, and Source Interlink Media (Bike, Powder, Surfer), and clearly plans to add many more. Livestand itself is available for free from Apple’s App Store
Yahoo Releases Livestand Magazine for iPad
So you get visitors who are just looking. What, exactly, are they looking for? Brent Chaters, writing for Search Engine Journal, noted that it’s been common knowledge for a while that roughly 10 percent of searches are navigational in nature, 10 percent are transactional, and the other 80 percent are informational.
Information Seekers are Buyers, Too
As Siddharth Shah noted on Search Engine Land, it’s a tricky balance. Spend too much too soon and you might suffer a lower ROI and not have money left for Cyber Monday
Prepare for Cyber Monday
You can check out Noran El-Shinnawy’s full piece on this topic over at Search Engine Watch.
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Get Your Facebook Ad Noticed
Search Engine Land justifiably refers to Think Insights as data porn. Google’s blog entry on the just-out-of-beta section talks about some very detailed questions that Think Insights tools could be used to answer, such as Based on search history, consumer demand for pretzels peaks in what month of the year? and What percent of the daily queries on Google.com have never been seen before
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Google Unveils Think Insights
Danny Sullivan covered the story over on Search Engine Land. Initially, when Google+ launched, it seemed as if anyone could own a page. In July, however, Google started deleting pages that clearly belonged to businesses.
Google Plus Unveils Business Pages
Matt McGee over at Search Engine Land reviewed an eye-tracking and clicking study conducted by Mediative, formerly known as Enquiro.
Social Media Fights Eye-tracking Golden Triangle
We’ll start with Katango.
Google Acquires Apture, Katango
Before I dive into this topic, you need to be aware that not all browsers fully support HTML5. In fact, as Kerry Dean notes in an article for Search Engine Land, to date, none of the popular Internet browsers fully support all of the features and codes in HTML5. But there are certainly degrees of support, and for all of the popular browsers (even Internet Explorer), those are growing
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Should You Move Your Site to HTML5?
It’s been a long time since I’ve even thought about preparing a holiday feast, but I know friends for whom it just wouldn’t be a real celebration without inviting friends and family over for a big meal. So when I saw Matt McGee’s article on Search Engine Land about the changes Yahoo made to enhance the user experience of searchers looking for recipes, I knew I had to try it out.
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Yahoo Alters Search Page Layout for Holidays
Crosby Grant reported on the news for Search Engine Land.
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Microsoft AdCenter Now Supports Negative Exact Match
The death of Yahoo Site Explorer has even inspired a eulogy over at SEOMoz by Michael King, to say nothing of write-ups at Search Engine Watch and Search Engine Land, among other places. The tool was born in September 2005.
Yahoo Site Explorer Merged With Bing